When McDermott International and CB&I combined in May of 2018, a new visual brand was developed. What was to be developed internally would be the external facing advertising campaign.
Our first ad concept was put together in collaboration with the Marketing and Communications Manager and myself, knowing that the company was no longer just an offshore company, but an offshore and onshore company. With this in mind, we developed a new external facing slogan, Comprehensive Solutions for the Energy Industry, which covered the high level message we were trying to deliver. McDermott is the company which can provide turnkey solutions from concept to commissioning.
Visuals were placed from our offshore and onshore services portfolio, and messaging was to include a paragraph which gave readers a brief bit of information our our full range of services.
For 2019, we have shifted our ad campaign from one is further dialed in visually to the target audience (onshore, offshore, technology) and campaigns.
McDermott Advertising Design, 2018-2019
Art Direction: Chris Reyes
Copy: Kallise Clayton